KIA Launch

The Brand Ibiza Group won a pitch to launch KIA and 7 new car models at the Qatar Motor Show along with a new million dollar KIA dealership.

The proposal included a turn key brand launch campaign with stage and set design, P.R and press management, creation of branded collateral, guest registration, Royal dignitary protocol and a series of stunning performances throughout the duration of the car show. Brand Ibiza sourced a variety of artists and performers from around the world who brought the entire event to life over the course of the car show.

The launch event was attended by over 450 international press, local VIP’s and members of the Royal family.